“20 years ago, Shanxi, there are three major brands – Fen, Lao Chen Vinegar And Begonia washing machine. Begonia””long gone now, Fen has gradually degenerated into regional brands, and Wuliangye , Maotai has been quite different. Shanxi in the country’s business card left with the old vinegar. If we do not seize the opportunity,”Wolf”may really come. “In the October 10 financial support of Shanxi vinegar industry forum, the Provincial Sugar wine Zhao, general manager of the new, points out in his opening remarks on the Shanxi Mature Vinegar grim situation facing.
10 10, the provincial financial department, the provincial committee through a letter, Commerce Department, the provincial main food safety, the provincial Food Taiyuan Economic and Trade Office and the Financial, Economic Commission Jinzhong, financial and towers, purple forest, Siyan Jing and other business executives gathered in vinegar “Chinese vinegar are” Qingxu, talked about the brand of Shanxi Mature Vinegar started, bigger Shanxi Road vinegar industry. Since ancient times, the number of Shanxi vinegar
, traced back in Qingxu. According to historical research, in the period of Yao and Shun, the ancients had mastered the use of acid plant sap brewing process, until the Warring States period, with a special vinegar workshop. To the Qing dynasty, Shanxi mature vinegar, Sichuan Browning vinegar, Zhenjiang vinegar, Fujian Yongchun Laocu listed as China’s “four names vinegar.” The Qingxu County and its surrounding Yuci, Taigu, Jiaocheng area is the origin of Shanxi Mature Vinegar. Currently, Qingxu has formed a group of Shanxi Mature Vinegar water tower as the leading business groups, the county certified by QS 40 vinegar business, with six series over 200 varieties of vinegar production capacity of 370,000 tons / year , accounting for output 1 / 10, accounting for 65% of provincial output.
In front of an increasingly competitive market, Qingxu vinegar industry has some problems to be solved. Vinegar county has 40 enterprises, only 8 thousand tons, 5000 tons were 29. Small scale, decentralized set point, low economic efficiency, the production environment is poor, this also resulted in uneven quality of vinegar products, market share is low, not form the Group of the scale advantages. Since many small businesses vinegar, resulting in the abuse of “Shanxi Mature Vinegar” brand seriously. Market, many manufacturers, the name of many, with shoddy, phenomena such as lower prices with each other from time to time, seriously affecting the Shanxi Mature Vinegar brand advantages. And now in addition to towers, East Lake, purple forest, she had several leading enterprises to adopt modern management, most enterprises are still in the traditional vinegar manual and use their experience to guide the production stage, the technology behind the innovation, science and technology deficiencies. This is not only a problem in the industry Qingxu vinegar, vinegar industry is also a common problem throughout the province.
Rainbow always after the storm. In that problem, the vinegar can see the helm of companies hope that by the food industry Financial Smaller impact of the crisis. “No matter how much impact the economic crisis, people will have a consumer”bottom line”, the”bottom line”is an indispensable everyday clothing, food, shelter, transportation, in particular, Diet Is it indispensable. As clothing, houses, cars can not buy or temporarily reduce the purchase, reducing travel, but can not eat a day. That is, no matter how the change,”Food is”will not change. “An industry point out the reason of them.
It is seen that, in Shanxi Province this year introduced the “Shanxi food industry restructuring and revitalization plan.” “Planning” for the Shanxi Province Alcohol , Vinegar, dairy products and other traditional sectors of comparative advantage, proposed through the introduction of technology, policy guidance and financial support, strong brand, expanding the scale and competitiveness, improving the country’s share of Shanxi Province and visibility. In the vinegar industry is focused on promoting regional integration of small and medium enterprises vinegar backbone enterprises to improve industrial concentration, and further enhance the aged vinegar market share in the vinegar, to ensure that the market of Shanxi vinegar brand position in the vinegar; positive development for different groups Beverages Vinegar, medicinal vinegar, vinegar flavor, health vinegar products, expand the application of vinegar, and enhance the value-added products.
This “planning” approach coincides with the Qingxu County. To resolve the global financial crisis and promote economic restructuring Qingxu development, scientific development, strive Qingxu County proposed 5 years Qingxu vinegar through the construction of industrial parks, big volume, increase research and development efforts, optimize the product structure, accelerate the industry consolidation, focusing on creating towers, such as purple forest vinegar 4-5 large manufacturing enterprises, to raise output to 1.3 million tons of vinegar / year, advancing from the mature vinegar Condiment Transition to health care products, acyl children of the old “vinegar Gourd” really bigger and stronger.
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